Making Progress

  • On March 12, 2018 ·
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This is my second month of being in the new office. Things have been settling into place as I’ve been developing my daily routine. Currently I’ve been working on a pitch reel for my Bottled Spirits series, adapting the idea from my original short and adding elements from other episodes. I’ve been documenting it on my Instagram.

I’m aiming to finish it by the 21st. After that I’d like to work on pieces for my freelancing reel and other less time-sensitive pitches. I want to divide my time between animating and building up diverse revenue streams. Designing various prints, shirts, and fonts will be a nice mental break from the monotony of bigger projects.

Moving House

  • On January 29, 2018 ·
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My home studio has been a real asset to me over the years. Having designated space for projects has helped keep home and work life somewhat separated. When marathoning sessions and crunching to get things finished it’s nice to be able to stay in pajamas. Next month, however, I’m moving most of my equipment to a new location where I’ll be sharing office space. I’ll keep a bare bones setup here but I’m looking forward to the new opportunities that will open up. There’s an energy you get from having others around. After college the closest I’ve come to capturing that sort of environment was my yearly trip to Calgary for the QuickDraw Animation Lockdown. “Networking” and “making connections” are buzzwords I’d like to abstain from but I am hoping to get to know new people, maybe make a few friends. That might result in future collaborations, finding somebody who can make use of what I bring to the table, or perhaps I’ll find someone who can help me out somehow.

via GIPHY

In my previous post I said I wanted to blog on Monday, Wednesday, Friday leaving Tuesday and Thursday for posting videos on my YouTube channel. I was hoping announcing plans would kick my butt into gear. Like all New Years mistakes it was overly hopeful, presupposing I was actually ready to start sharing content regularly. Since we’re nearing the end of January it’s time for a check in to see where I’m at and where things are headed based on what’s actually in front of me and not, like, holiday season fairy dust and magic, or whatever causes us all to expect ourselves to be somebody different after midnight.

YouTube Ad-Pocalypse: Partner Program Edition

For those not keeping score, YouTube have recently changed requirements for membership of their Partner Program. In order to be a monetized partner channels must now have 4,000 hours of watch time within the past 12 months and 1,000 subscribers by February 20th. This means a lot of smaller channels, such as mine, are going to lose the ability to monetize through YouTube’s AdSense system. I’m not exactly heart broken over this news as even the most successful channels cite AdSense as their lowest source of revenue. Ads only really make serious revenue with large audiences, being on the Internet causes ads to be worth significantly less than they are on traditional media, and honestly I’m conflicted about advertising in general.

Advertising is a reality of life and business. In order for cool things to run creators need to get paid. This usually means running ads. Except ads today are a pain. They take us away from the content we came to see. Advertisers that pay the best often have the most generic ads aimed at the widest audience possible which results in a race to the middle. It also leaves creators beholden to their advertisers. YouTube’s ad money is very fickle. Back in 2012 Reply Girls exploited the algorithm and YouTube moved from favoring views to favoring watch time, making animators’ channels plummet in revenue. There’s also the broken content ID system, false flags, and a myriad of other problems with the platform. Still the fact remains the site is too big to leave.

I agree with Hank Green that no real competition for YouTube currently exists. If it did it would be dealing with the same issues any site of that size would. Services like Patreon and the recently relaunched Drip are going to be crucial if creators are ever going to move away from relying on ads for revenue.

Circling the conversation back, the partner changes impact me personally again in relation to Multichannel Networks, specifically my MCN the Channel Frederator Network. CFN found out about the changes at the same time the rest of us did. This left them scrambling to get things sorted for all of their members. If I’m unable to monetize my channel by the 20th, what’s my status with CFN and the tools/community it provides?

We are extremely proud to announce that although YouTube is disabling their partnership with some of you, we here at Channel Frederator consider you members in good standing. You will not be disabled from your partnership with us, you will still have access to our tools/platforms, and opportunities for growth to reach that threshold for monetization. This was decided on day one of this big change, a unanimous decision from all levels of management here at Frederator. We just needed to do some tweaking under the hood, and make sure that our dreams of still having you all with us can come true.

Below are some important notes we want to mention:

All members affected by Youtube’s new policy will still have access to the forums, all our tools, and opportunities while you’re still in contract with us.

After your contract ends, we will limit some of the services we offer until you’re able to monetize again.

For those who are interested, we’re dedicated to continue to help you reach the required 1K subs and 4K threshold. Then you’re more than welcome to be fully linked with us, and have access to everything!

I might not be the most active member of the community but I full-heartedly appreciate when they prove that “Frederator Loves You!” is more than a marketing slogan. I’ll be going into more details about plans and projects in future posts but I really want to take a moment and commend Channel Frederator on this. I planned on using their resources as I relaunch my channel with more regular content in 2018 and CFN have made me very proud to be partnered with them.

Status of the Blog 6/12/17

  • On June 12, 2017 ·
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YouTube Thumbnail for Moon Over My Monkey

Quickdraw Animation Lockdown 2017

I recently returned from a three week trip to Canada. Part of that was spent in Calgary at Quickdraw Animation Society participating in their annual Animation Lockdown. Over the Victoria Day long weekend teams worked on shorts loosely themed around Brave New Worlds. Here’s my entry, Moon Over My Monkey.

Lockdown is a fun event, even though you’re always under the pressure of a deadline. You learn a lot about yourself over a four day crunch to finish a film. I started attending last year as a getaway from my regular environment. A chance to join like-minded people as we toiled away in our respective studio spaces. As somebody with ADHD I have a love/hate relationship with structure. Left to my own devices I can get overly ambitious and fail to finish anything due to perfectionism. There’s no time for perfection with Lockdown. Even if you spend time beforehand prepping you still only have so long to finesse before the screening.

Retro Animation Website

Inspiration

The recent YouTube Ad-pocalypse has made me think back to earlier days on the Internet. Sites like Homestar Runner and JoeCartoon would feature animated cartoons that were entirely their own thing. Of course that was before Flash was a dead program walking. The Brothers Chaps have tested the waters with a comeback. Cousin Joe Twoshacks has a band now. Jazza did interviews with various Newgrounds animators in his The Tale Teller & Mini Documentary Series, particularly in part three, The RISE of INDEPENDENT ANIMATION.

He also made a video entitled The DEATH of Independent YOUTUBE ANIMATION? joining in the discussion of the future of indie animation on the platform. Can You Make A Career Out of Internet Animation? The Pegbarians Are Definitely Trying also brought about some passionate responses from those in the community. YouTube competitor vidme has been courting frustrated animators with their Original Animation category. I encourage all creators today to put their content everywhere. This increases your chances of being seen, of growing an audience, and hopefully makes it harder for freebooters to gain traction. That said, having your own domain to point back to is very important. At the end of the day you don’t own any of the other platforms you post on. It’s risky running a business on a system that’s out of your control. One change in an algorithm can dramatically impact people’s livelihoods over night. This need for stability and control, coupled with a desire to experiment, is why my next big project is going to be building my own site for my animations.

Laying the Groundwork

After using WordPress for ~10 years I’m eager for a little more flexibility. It’s tempting to just start making pages but I remember early in my webcomics career, after I’d built up something of an archive, “How am I going to change the footer on all these… Oh.” I spent some time researching and comparing various flat file CMS systems and at the moment have settled on Grav. I still need to experiment in my local environment but right now that’s what I’m going with. I’m also going to be testing Animatron to make HTML5 animations with interactivity that should work on mobile devices.